You’re focused on things like R&D, automation, production efficiencies, and continuing to produce the highest quality products at the lowest possible price. But, there’s a growing expectation to do all of that while making the buying experience smoother for customers. Similar to B2C models, B2B buyers now set very high standards for fast, frictionless customer experiences with omni-channel access and real-time responsiveness. Manufacturers need to evolve past simply selling and begin building and nurturing relationships with customers through more engaging experiences.
Benefits for the Manufacturing Industry
Increase customer satisfaction scores. Using CallidusCloud CX Feedback, you can collect and act on survey responses to show clients that you’re listening to their input and actively working to improve their buying experience. These simple, but powerful interactions can drive significantly higher CSAT scores and earn customer commitment.
Improve customer retention rates. The strength of your products and competitive pricing are no longer enough to keep customers coming back. With CallidusCloud CX, you can embed feedback, performance, and engagement functionality into your existing processes to prioritize the customer experience and decrease churn.
Drive revenues and tighter sales cycles. Using CallidusCloud CX SalesMotivate, you can drive more consistent sales outcomes and higher revenues by taking advantage of proven gamification and digital motivation methodologies. Your sales teams will compete to win badges and rankings, keep cleaner data records, and move more efficiently through their daily tasks.
Stay ahead of market needs. Your customers hold the insights to beating your competition in terms of product quality, pricing, and value. Asking for feedback during product concepting and development enables you to build goods that your market wants and needs. With CallidusCloud CX Feedback, you can harvest those insights to improve your offerings and stay ahead based on real-world input.
Retain and engage employees. It’s well known that hiring new employees costs the company much more than maintaining your current team. CallidusCloud CX Feedback and Employee Training allow you to keep a keen eye on employee satisfaction levels and ensure that they’re educated on the latest policies, products, and procedures.